Get your business’s story online so that prospective customers can search, learn more about, and get in touch with your organization.
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How to DIY Your Company Website

While you might wish to hire a site designer or developer in the future, it can be an expensive investment. Whether you are simply starting your company, or on a tight spending plan, DIYing your site is an excellent option. You may be wondering: How do I DIY my website?

Follow the process of this article to develop your company website.

To Start, Choose Your Website Platform

There are a variety of site platforms to pick from. Each platform serves a particular need.

Here are 3 of the most popular site platforms:

  1. Squarespace

Squarespace is a site platform recognized for its user-friendly interface and contemporary website design templates. Websites created on Squarespace are constructed through a block-style structure (you drag and drop blocks into columns and rows). If you desire to do any out-of-the-box style, this option might be restrictive.

  1. Wix

Wix is a platform made for small company owners who want an easy solution. While the website-building procedure is easy, Wix does not have the performance and customization you can find on platforms like Squarespace and WordPress.

Go with Wix if you want to get a basic website up rapidly. Custom-made design and animations are restricted.

  1. Self-Hosted WordPress

WordPress is more versatile than Squarespace or Wix. You download the WordPress software application and install it on your web server. It might need a bit more technical understanding but ultimately WordPress allows more versatility.

Before you select your website platform, think of your site objectives for the short and long term. Do you desire an easy-to-update website? Squarespace and Wix might be your best options. Will you desire a more tailored style down the line? Then WordPress may be the best option for your site’s new home.

Start Creating Your Website

Take these actions to develop your site when you select a platform. These actions will help you on how to DIY your company website when designing it.
Photo by Hal Gatewood on Unsplash

Take these actions to develop your site when you select a platform. These actions will help you DIY your company website when designing it.

  1. Choose which pages you want to have on your website. You can have a single landing page or the standard five page website.
  • Home Page or Index

This page needs to give visitors a complete explanation of what you do and how you can help them.

  • About Section

Explain your organization’s story. Speak about how your company pursues its mission through pictures and words.

  • Products or Services

This page will include ways that clients can buy from your organization!

  • Blog Section

A blog section can be a place for your company to post news updates, informative short articles, or other material for visitors to browse.

  • Contact Page

This page informs consumers about how to connect with you. This page needs to include your address and a map if you have a physical location.

  1. Pick a template or theme style

The theme or template you use will direct the way your website looks.

  1. Keep branding consistent with time to be identifiable. Pick your site colors and easy-to-read typography before building the website.

Adding Content on Your Website

  1. Compose Website Copy

What message do you want on your site? The words on your website will be a core part of visitors’ experience with your brand name. Here are some leading suggestions to remember when composing your website copy.

  • Benefits

At the top of each page, on what’s known as the hero section, include a heading with the advantages your customers get when they purchase from your company. Position your offer “above-the-fold.” In other words, ensure that your offers show up before visitors begin scrolling.

  • Position Your Business As An Authority

Consider your clients as superheroes. Your company is the guide who understands the solution to their issues. Write content with that relationship in mind.

  • End every page with a Call-To-Action (CTA).

What do you want visitors to do when they reach the bottom of a page on your site? End each page with a clear, strong CTA that encourages visitors to take the next action.

  • Write skimmable website copy 

Break text into smaller-sized paragraphs, utilize columns, rows,  and bullets.

  • Optimize your Site

Enhance your website for all devices. Test it on a tablet and mobile device when you are finished putting your site together.

  1. Choose top quality photos

Use high-quality pictures to represent your organization. You can pick from company photos or stock pictures. To keep with visual consistency, try using images that appear like they were edited in the very same or similar way.

Having a website for prospective customers to discover your service is necessary in today’s modern-day world!

Get your business’s story online so that prospective customers can search, learn more about, and get in touch with your organization.

I hope this short article has offered you a head-start on how to DIY your company website.

DIY SOUNDS LIKE TOO MUCH WORK?

Book a free Zoom call to discuss how I can help you build a company website that will yield you a Return On Investment (ROI).

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6 Comments

  1. Sekinah Erskine says:

    This is some great information! Definitely helpful for a newbie like me in process of launching a blog website. Can definitely use some of these tips! Thanks!

  2. Very helpful info! I love the details added for each option…helps to make that final decision as to what direction to go in when I’m ready to build my own website…well done!

    1. Thank you for your feedback La-Tina. It’s good to know that this post is helpful in giving you direction on building your own website. Let me know if you run into any challenges.

  3. Shayla Streater says:

    I LOVE IT!! SUPER DOPE! It was simple, straight to point and nice guide to each area.

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